Category: E-Books

The ebook, The Psychology of Micro-Targeted Election Campaigns, PDF, examines the psychology behind micro-targeted tactics used in election campaigning and the arrival of increasingly refined dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modeling are used to enhance the effectiveness of persuasion and mobilization efforts in campaigns,

Geert Hofstede has completely revised, rewritten, and updated Culture’s Consequences 2nd edition (PDF) for the 21st century, he has broadened the ebook’s cross-disciplinary appeal, expanded the coverage of countries examined from 40 to more than 50, reformulated his arguments and a large amount of new literature has been included. The

The Manual of Travel Medicine 4th Edition (PDF) is a well-received ebook and it provides an up-to-date and authoritative resource to support good practice in travel medicine, a field that has evolved substantially in recent years. Recently, there has been intensified monitoring of health problems among travelers (esp due to

Essentials of Health Economics (PDF) takes a timely approach to the study of the public health care system via the lens of economics. With the use of many examples and profiles related to the field, faculty and students  will be able to grasp the importance and relevance of health economics

ACSM’s Guidelines for Exercise Testing and Prescription 10th Edition (PDF) reflects some important and exciting changes, making the text necessary for effective study and practice. New pre-exercise health screening recommendations are vital to helping more of the population begin a safe, healthy physical activity program without referring a physician. New