Category: E-Books

Using and Understanding Mathematics: A Quantitative Reasoning Approach, 6th edition (PDF) prepares college students for the mathematics they will encounter in college courses, their future careers, and life in general. Its quantitative reasoning approach helps all the students to build the skills needed to understand major issues in everyday life

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

Social Psychology, 3rd Edition, (PDF) is the definitive work–now comprehensively revised with virtually all-new chapters–that has introduced generations of researchers to the psychological processes that cause social behavior. What sets the ebook apart is its exclusive focus on the basic principles that guide theory building and research. Since work in

Explaining the process of human movement, Manual of Structural Kinesiology 19th edition (PDF) gives a straightforward view of human anatomy and its relation to movement. The manual clearly identifies specific muscles and muscle groups and describes exercises for strengthening and developing those muscles. Floyd provides important information in an accessible

For non-majors biology courses. Interesting and relatable stories engage students in learning biology Virginia Borden Maier and Colleen Belk have helped university students understand biology for over twenty years in the classroom and more than ten years with their popular textbook, Biology: Science for Life with Physiology 5e. The comprehensively