Category: E-Books

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

Written by an expert teacher in Accounting, the eighth edition of this popular textbook maintains all the features that have contributed to the ebook’s popularity: emphasis on the accounting equation, an even greater range of student activities throughout every chapter, an accessible and writing style, and extensive use of real-world

Thoroughly revised and updated, Harmening’s Modern Blood Banking and Transfusion Practices 6th Edition (PDF) continues to set the standard for developing a comprehensive understanding of modern routine blood banking and transfusion practices. Building from a review of the basic sciences to the how and why of clinical practice, this PDF

Atlas of Exfoliative Cytopathology with Histopathologic Correlations (PDF) is a comprehensive reference for interpreting respiratory, body cavity fluid, and gastrointestinal exfoliative cytopathology specimens. Generously illustrated and user-friendly, this Atlas guides the reader through common and unusual non-gynecologic and non-urinary exfoliative specimens to detect neoplastic and non-neoplastic disease. Over 500 high-resolution

Following in the tradition of the first 8 editions, the goal of this issues-based successful textbook, Chemistry in Context 9th edition (PDF), is to establish chemical principles on a need-to-know basis for non-science majors, enabling them to learn chemistry in the context of their own lives and significant issues facing