Category: E-Books

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

Public Relations: The Profession and the Practice, 4th edition, (PDF) has coverage of global markets, multiculturalism, new technologies, and the latest news about public relations in action make this dynamic textbook the cutting-edge choice for public relations courses. In a jargon-free and a personal style, this ebook explains and presents

Building a Foundation for International Relations — Pevehouse & Goldstein’s International Relations 7th edition Brief (PDF) enables college students to form a framework for analyzing the complex and constantly changing information that comprises our increasingly interconnected world. Opening severy tudents’ eyes to the negative and positive events that occur across

The most comprehensive and the latest high-yield review available for the USMLE® Step 2 CK —- completely revised and better than ever! The expert author team that led students to success on the USMLE® Step 1 presents the latest edition of this skill-sharpening review for the USMLE® Step 2 CK. With

Beginning with the big picture of financial statements first, Paul Kimmel demonstrates to college students why financial accounting is vital to their everyday lives, business majors, and future careers. Kimmel/Weygandt/Kieso‘s Accounting, 6th Edition, (PDF) is designed for a two-semester financial and managerial accounting sequence that devotes equal time to managerial