Category: E-Books

In a fast-changing, increasingly social and digital marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing 17th global edition (PDF) helps university students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make brands and products an integral

A grounded and intuitive approach to economics Get college students to think like economists using the latest policy and data while including global issues. Parkin’s Microeconomics, 13th Edition, (PDF) builds on the ground of the previous edition and retains a comprehensive and careful presentation of the principles of economics. The textbook stresses

The molecular diagnostics landscape has transformed dramatically since the last edition of Molecular Microbiology: Diagnostic Principles and Practice in 2011. With the broadening of molecular testing and the development of new technologies and their opportunities, laboratory physicians and professionals more than ever need a resource to help them navigate this

In the past 50 years, the theory and the methods of reliability analysis have developed significantly. Therefore, it is very essential for the reliability specialist to be informed of each reliability measure. Ram’s Reliability Engineering: Methods and Applications (PDF) will provide historical developments, applications, numerous examples, current advancements, and several

Packed with updated research and findings, Schultz and Schultz’s Theories of Personality 11th Edition (PDF) gives college students a cogent and clear introduction to this dynamic field. Organized by theory, this bestselling textbook discusses major theorists who represent psychoanalytic, neopsychoanalytic, trait, lifespan, humanistic, behavioral, cognitive, and social-learning approaches, while showing the