Category: E-Books

Grewal and Levy’s Marketing 6th edition shows today’s social, mobile and digital college student population how marketing adds value and how firms rely on value for establishing long lasting relationships with their customers. Underscoring that even the best services and products will go unsold if marketers cannot communicate their value,

On-treatment verification imaging has developed quickly in current years and is now at the core of image-guided radiation therapy (IGRT) and all features of radiotherapy planning and treatment delivery. On-Treatment Verification Imaging: A Study Guide for IGRT, (PDF) is devoted to just this important topic, which is written in an

This course gives managerial students the tools they need to crunch the numbers, focusing on prediction rather than reporting. College students will learn how to: connect a company’s past experience to future expectations; identify and explain deviations from anticipated results; apply correct analytical techniques to problems or decisions; use financial

Ideal for lecture-format courses taught at the pre- and post-secondary level, McKeague’s Intermediate Algebra, 9th Edition, (PDF) makes algebra engaging and accessible. Expert author Charles McKeague’s passion for teaching maths is apparent on every page. With many years of experience teaching math, he knows how to write in a way

At the end of the twentieth century, the international business worked in an environment driven by the triad of economic power formed by Japan, the USA, and the European Community. Multinational corporate strategies had to be devised within the context of intense global competition between these three economic blocs. Global