Hoffman and Bateson’s Services Marketing: Concepts, Strategies, and Cases, 4th edition (PDF) examines the use of services marketing as a competitive tool from a uniquely broad perspective. The textbook explores services marketing not only as an essential focus for service firms but also as a source of competitive advantage for
Lehninger’s Principles of Biochemistry 7th edition (PDF) is No. 1 bestseller for the introductory biochemistry course because it brings clarity and coherence to an often unwieldy discipline, offering a thoroughly updated survey of biochemistry’s definitive discoveries, enduring principles, and groundbreaking new advances with each edition. This updated Seventh Edition maintains
Digital Control Systems Analysis and Design, 4th Global Edition (PDF) is appropriate for a one-semester/two-quarter senior-level course in digital or discrete-time controls. It is also a suitable reference for practicing engineers. This best-selling textbook places emphasis on the practical aspects of designing and implementing digital control systems. This program presents
This atlas, Therapeutic Gastrointestinal Endoscopy: A Comprehensive Atlas (PDF) featuring a wealth of high-quality images, offers a comprehensive overview of therapeutic gastrointestinal endoscopy for lower and upper gastrointestinal diseases. Both new and established therapeutic techniques using advanced endoscopic devices are extensively covered. The concise textbook accompanying the endoscopic illustrations and
Mixed-Species Forests: Ecology and Management, (PDF) provides a detailed overview of the present state of knowledge concerning the ecology and management of structurally and compositionally diverse forests. It gives answers to central questions such as: Do the ecological features of mixed-species stands also translate into economic differences between monocultures and