Category: E-Books

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

The market-leading undergraduate investments textbook, ISE Essentials of Investments 12th Edition, (PDF/ePub) by expert authors Kane, Bodie, and Marcus, continues to develop along with the changes in the financial markets yet remains organized around one basic theme―that security markets are almost efficient, meaning that you should assume to find few

In the global research community, English has become the key language of scholarly publishing in many fields. Simultaneously, online machine translation systems have become gradually easy to use and access. Is this a researcher’s match made in heaven, or the road to publication perdition? In  Machine Translation and Global Research,

Innovation in Health Informatics: A Smart Healthcare Primer, (PDF) explains how the latest advances in information and communication technologies have paved the way for new discoveries in healthcare. The ebook showcases current and prospective applications in a context defined by an imperative to provide patient-centered, efficient, and sustainable healthcare systems.

Framed in a student-friendly writing style, this textbook, Healey’s The Essentials of Statistics: A Tool for Social Research 4th edition (PDF) presents the essentials of statistics with an applied approach. Author Joseph Healey encourages skill development for statistical literacy, emphasizing computational competence and the ability to read social science literature