Category: E-Books

Stephen Mandell and Laurie Kirszner, authors with over thirty years of experience teaching college writing, know what works in the schoolroom, and have a skill for picking just the right readings. In Patterns for College Writing, Brief 13th Edition, (PDF) they offer college students with exemplary rhetorical models and instructors with

Public Relations: The Profession and the Practice, 4th edition, (PDF) has coverage of global markets, multiculturalism, new technologies, and the latest news about public relations in action make this dynamic textbook the cutting-edge choice for public relations courses. In a jargon-free and a personal style, this ebook explains and presents

Hoffman and Bateson’s Services Marketing: Concepts, Strategies, and Cases, 4th edition (PDF) examines the use of services marketing as a competitive tool from a uniquely broad perspective. The textbook explores services marketing not only as an essential focus for service firms but also as a source of competitive advantage for

Genetic Association Studies (PDF) is designed for students of public health, epidemiology, and the health sciences, including the main principles of molecular genetics, medical genetics, population genetics, epidemiology, and statistics. It provides a balanced view of genetic associations with coverage of candidate gene studies along with genome-wide association studies. All

The approach of the Beer and Johnston series has been appreciated by hundreds of thousands of university and college students over decades of engineering education. The Statics and Mechanics of Materials 2nd edition PDF etextbook uses this proven methodology in an extensively revised edition, aimed at programs that teach these