Category: E-Books

Marketing: The Core 8th edition (PDF) is a more brief 18-chapter version of Kerin/Hartley’s Marketing 13th edition (also available with us. See related products), the most robust and rigorous program on the market. Marketing: The Core 8e also continues to demonstrate the authors’ commitment to leadership, engagement, and innovation: Engagement

The ebook Macroeconomics: Principles, Applications, and Tools 8th Edition (PDF) has questions that drive interest, applications that illustrate concepts, and the tools to test and solidify comprehension. College students come into their first Economics course thinking they will gain a better understanding of the economy around them. Unfortunately, they often

A practical primer to the modern banking operation, An Introduction to Banking 2nd Edition (PDF) is a comprehensive and jargon-free guide to the banking operation. Written at the foundational level, this ebook provides a broad overview of banking to give students an all-around understanding that allows them to put their

Biology of Humans 6e helps college students learn the concepts and applications of human biology using relevant topics and realistic scenarios – Known for its unique “Special Topic” chapters and emphasis on everyday health concerns, the Biology of Humans: Concepts, Applications, and Issues 6th edition (PDF) continues to personalize the

Technological developments in current years have been tremendous. This evolution is noticeable in companies through computerized procedures, technological equipment, and management practices related to technologies. One of the management practices that is noticeable is related to business intelligence and analytics (BI&A). Concepts like data warehousing, data mining, key performance indicators