Category: E-Books

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

Psychiatric Mental Health Nursing – Concepts of Care in Evidence-Based Practice, 9th Edition, (PDF) – Clearly written, Psychiatric Mental Health Nursing: Concepts of Care in Evidence-Based Practice 9th Edition provides comprehensive coverage of psychiatric mental-health nursing and delivers what nursing students need to meet the challenges of health care today.

History doesn’t have to be boring and dull, and this textbook is living proof with coverage of interesting topics ranging from the controversial use of IQ tests at Ellis Island to the psycho-dynamics of chewing gum. A market leader for over thirty years, A History Of Modern Psychology 10th edition

For over three decades, Understanding Human Communication, 13th Edition, (PDF) has been the successful text for the Human Communication course. Solidly grounded in scholarship, it offers students with the insights and skills to do well in today’s changing world. This new thirteenth edition features updated coverage of culture, social media,

The most comprehensive and the latest high-yield review available for the USMLE® Step 2 CK —- completely revised and better than ever! The expert author team that led students to success on the USMLE® Step 1 presents the latest edition of this skill-sharpening review for the USMLE® Step 2 CK. With