Category: E-Books

Hoffman and Bateson’s Services Marketing: Concepts, Strategies, and Cases, 4th edition (PDF) examines the use of services marketing as a competitive tool from a uniquely broad perspective. The textbook explores services marketing not only as an essential focus for service firms but also as a source of competitive advantage for

In an age of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically evaluate their position in the market and implement new marketing plans. Samanta‘s Strategic Marketing in Fragile Economic Conditions (PDF) offers relevant theoretical frameworks and the latest empirical research findings

Ross/Westerfield/Jaffe/Jordan’s Corporate Finance: Core Principles and Applications 5th edition (ePub/PDF) (Mcgraw-hill Education Series in Finance, Insurance, and Real Estate) was written to convey the most important corporate finance applications and concepts at a level that is approachable to the widest possible student audience. The managerial design and context, concise format,

Cunningham’s Principles of Environmental Science: Inquiry and Applications 9th edition (PDF) is perfect for the non-majors, one-semester, environmental science course. True to its title, the goal of this concise textbook Principles of Environmental Science 9th edition is to provide an up-to-date, introductory view of essential themes in environmental science along

Pathophysiology: A Practical Approach, 4th Edition, (PDF) offers college students a creative, practice-ready approach to fundamental pathophysiology. The textbook is divided into body systems and presented in an easy-to-read format with colourful illustrations and practise exercises. This student-friendly approach allows readers to engage more actively in pathophysiology learning. In terms