Category: E-Books

This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly

In this funny and fact-packed introductory science ebook, kids will meet the viruses, bacteria, and other germs and microbes that are all around but are too small for us to see. What do a fungus that grows, squid that glows, and tiny creatures in the soil under your toes all

Computational Immunology: Basics (PDF) highlights the fundamentals of the immune system and function in health and disease. The immune system is a highly complex system with a vast number of macromolecules, signaling pathways, protein-protein interactions, and gene expressions. Studies from transcriptomics, genomics, metabolomics are generating huge high throughput data that

The latest edition of this lively introduction, titled Social Psychology 8th Edition (PDF) by Hogg and Vaughan, places social psychology in a contemporary, real-world context and explores cutting-edge, new research as well as bringing classic theories to life. Thoroughly revised to enhance accessibility, and updated to include over 250 new references,

Fundamentals of Gas Lift Engineering: Well Design and Troubleshooting discusses the important topic of oil and gas reservoirs as they continue to naturally decline, deplete, and mature, and how more oil and gas companies are trying to divert their investments in artificial lift methods to help prolong their assets. While