Category: E-Books

One of the difficulties of teaching Principles of Economics is fostering interest in concepts that may not appear applicable to college students’ lives. O’Brien and Hubbard’s Economics 6th Global Edition, (PDF), with MyEconLab (not included in this sale), makes economics relevant by showing how real businesses use economics to make

Social Marketing in Action, (PDF) presents students with real-world social marketing case studies from different countries and areas around the world, taking learners from classroom theory to practice. The main objective is to clearly portray to marketing students distinct, identifiable steps that are vital for successful social marketing campaigns. Essential

Built-in guidance that helps learners “get the idea.” Finite Mathematics for Business, Economics, Life Sciences, and Social Sciences, 14th Edition, (PDF) provides more built-in guidance than any other text available – with particular emphasis on prerequisites skills – and a number of student-friendly features to help students catch up or

Kimmel’s Survey of Accounting, 1st Edition, (PDF) offers a simple and practical introduction to financial and managerial accounting. It describes accounting concepts without the use of debits and credits while stressing the importance of financial statements and decision making. The emphasis on financial statements begins in the first two chapters

This fully revised An Introduction to Religion and Politics: Theory and Practice 2nd edition (PDF) offers a comprehensive overview of the many theories of religion and politics and provides college students with an accessible, in-depth guide to the subject’s most significant issues, debates, and methodologies. It begins by asking the