Category: E-Books

Marketing Management 15th Global Edition (PDF) by Kotler & Keller For graduate and undergraduate courses in marketing management. The gold standard for today’s marketing management. Stay on the cutting-edge with the gold standard textbook that reflects the latest in marketing practice and theory. The world of marketing is changing every

Over the past decades, infectious disease epidemics have come to increasingly pose major global health challenges to humanity. The Anthropology of Epidemics (PDF) approaches epidemics as total social phenomena: processes and events which encompass and exercise a transformational impact on social life whilst at the same time functioning as catalysts

This ebook, Learning & Behavior, 8th Edition, (PDF), reviews how animals and humans learn and how their behaviors are changed as a result of learning. It describes the most important principles, controversies, theories, and experiments that pertain to learning and behavior that are applicable to diverse species and different learning

The goal of every marketer is to create more value for customers. The authors of this new Principles of Marketing, 7th European Edition (PDF) by Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy have aimed to create more value for the reader by building on a classic marketing textbook with

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, 2nd edition (PDF) Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Instagram, Facebook, LinkedIn, YouTube, Snapchat, and Pinterest, this ebook explores and analyzes journalism, public relations, broadcasting,