Category: E-Books

The best-selling textbook Marketing Research 8th Global Edition (PDF) continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the textbook teaches the basic fundamental statistical models needed to analyze market data. This new

Warren Buffett once stated that “accounting is the language of business.’’ And for many business and accounting students, the obscure terminology of accounting makes fluency hard to attain. Financial Accounting For Dummies, 2nd Edition, (PDF) can help to clarify abstract concepts in a straightforward, friendly way. With step-by-step examples and real-world scenarios practice, it assists you to grasp the fundamentals of accounting until you’re ready to understand, analyze,

Expertly bridging the gap between basic science and clinical information, Williams Textbook of Endocrinology 14th Edition, (PDF) brings together an exceptional collection of world-renowned authors to provide authoritative discussions of the full spectrum of adult and pediatric endocrine system disorders. New chapters and vital revisions throughout keep you up to date

Building on the best-selling tradition of previous editions, Classical Mythology, 11th Edition, (PDF) is the most comprehensive survey of classical mythology available — and the first full-color etextbook of its kind. Featuring the authors’ extensive and clear translations of original sources, it brings to life the myths and legends of

The Enigma of Max Gluckman, (ePub/PDF) examines one of the most powerful British anthropologists of the twentieth century. South African–born Max Gluckman was the initiator of what became known as the Manchester School of social anthropology, a prominent figure in the anthropology of anticolonialism and conflict theory in southern Africa,