Category: E-Books

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

Strategic Human Resources Planning for Academic Libraries: Information, Technology and Organization (PDF) provides an in-depth discussion of human resources as a strategic element of a library organization, especially as competencies change and staffing needs. The ebook focuses on the impact of human resource practices in a library setting, discussing several

Business: A Changing World, 10th Edition, (PDF) sensibly blends the right mix of coverage and applications to give students a strong grounding in business principles. While other products have you sprinting through the semester to include everything, Business: A Changing World 10th edition gives breathing space to study topics and

Introductory Statistics, 4th Edition, (PDF) reviews statistical concepts and techniques in a way that will teach students not only how and when to use the statistical procedures developed, but also how to comprehend why these procedures should be used. The text’s main merits are the clarity of presentation, contemporary examples,

Constructing on the strength of the prior two editions Bergman’s Comprehensive Encyclopedia of Human Anatomic Variation (PDF) is the third installment of the classic human anatomical reference launched by Dr. Ronald Bergman. With both updated and new entries, and now illustrated in full color, the encyclopedia offers an even more