Category: E-Books

Essentials of Marketing: A Marketing Strategy Planning Approach 15th edition (PDF) is all about marketing and marketing strategy planning. At its core marketing strategy planning is about finding out how to do a superior job of satisfying customers. This author squad takes that point of view seriously and considers in

Strategic Human Resources Planning for Academic Libraries: Information, Technology and Organization (PDF) provides an in-depth discussion of human resources as a strategic element of a library organization, especially as competencies change and staffing needs. The ebook focuses on the impact of human resource practices in a library setting, discussing several

Retailing Management 9th edition (PDF) ebook places critical and practical emphasis on 5 new exciting developments in retailing’s global, high tech, growth industry: (1) big data and analytical methods for decision making, (2) communicating with customers and enhancing the shopping experience with smartphones and social media, (3) using mobile channels

This is the third ebook in a series dedicated to gear design and production. Including papers by scientists and gear experts from around the world, New Approaches to Gear Design and Production (PDF) encompasses recent developments in practically all spheres of mechanical engineering connected to gears and transmissions. It explains

This example-rich, Miller and Freund’s Probability and Statistics for Engineers 9th edition (global) PDF, exploration of both elementary probability and basic statistics places a strong emphasis on engineering and science applications. Coverage explores the treatment of data; sampling distributions; probability distributions; probability; probability densities; inferences concerning means; inferences concerning proportions;