Discover Sociology: Core Concepts (PDF) explores sociology as a discipline of curious minds, with the conceptual, theoretical, and empirical tools needed to analyze, understand, and even change the world — all in a more streamlined format. It is adapted from Discover Sociology, 3rd Edition (also available), and offers in-depth coverage
This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides
This PDF ebook, They Say / I Say: The Moves That Matter in Academic Writing 3rd Edition with 2016 MLA update identifies the key rhetorical moves in academic writing. It shows college students how to frame their arguments as a response to what others have said and provides templates to help
In current years, mathematics has experienced astounding growth in the engineering sciences. Mathematics forms the common foundation of all engineering disciplines. Recent Advances in Mathematics for Engineering (PDF) provides a comprehensive range of mathematics applied in numerous fields of engineering for different tasks like civil engineering, computer science, structural engineering,
The field of human resource development (HRD) has emerged as one of the most dynamic and multifaceted areas of business and management for both academics and practitioners. Human Resource Development: A Concise Introduction (PDF) is an engaging and succinct PDF textbook that deals with HRD at a basic introductory level,