Category: E-Books

From debt, climate change, and refugee crises to energy security, terrorism, and environmental disasters, the events that lead nightly newscasts and guide public policy demand an international perspective. In the 20th century, the world sought solutions through formal institutions of international governance such as the World Bank, the United Nations,

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

Daniel Hartl’s Essential Genetics and Genomics, 7th edition, (PDF) is the ideal textbook for the shorter, less comprehensive genetics course. It presents carefully chosen topics that provide a solid foundation for the basic understanding of gene expression, mutation, and regulation. Genetics: Simplified. Dr. Hartl once again takes college students on

(Discrete Mathematics and Its Applications) – Introduction to Chemical Graph Theory (PDF) is a brief introduction to the main topics and techniques in chemical graph theory, specially the theory of topological indices. These include degree-based, distance-based, and counting-based indices. The ebook covers some of the most commonly used mathematical approaches

Each edition of this classic reference has proved to be a benchmark in the developing field of cognitive neuroscience. The Cognitive Neurosciences 5th edition (PDF) continues to chart new directions in the study of the biological underpinnings of complex cognitio ― the relationship between the physiological and structural mechanisms of