Category: E-Books

This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly

Histology: A Text and Atlas: With Correlated Cell and Molecular Biology 7th edition (PDF) is ideal for dental, medical, health professions, and undergraduate biology and cell biology students. This best-selling combination textbook and atlas includes a detailed etextbook, which emphasizes clinical and functional correlates of histology fully supplemented by vividly

From memes to resumes, fairy tales to researched arguments, in an outstanding full-color visual design, The Bedford Book of Genres, 2nd Edition, (PDF)  invites students to undo how genres work in order to experiment with their own compositions. After capturing the imagination of students and instructors in its successful first

The cell interior is a different world that we are only starting to explore. Though there are a number of approaches for examining the inner workings of the cell, the reductionist approach of building up complexity attracts many with physical science and engineering backgrounds. Building a Cell from its Component

With important math concepts combined throughout the textbook, Retail Buying: From Basics to Fashion, 6th Edition, (PDF/ePub) guides you through typical buying tasks, from recognizing potential customers, to making a six-month merchandising plan, to creating sales forecasts. It’s fully updated with new trends and examples from global retailing and designed