Category: E-Books

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as

Designed for courses in Cell Biology offered at the Junior/Sophomore level, Karp’s Cell and Molecular Biology 8th edition (PDF) continues to be the best ebook in the market at connecting key concepts to the experiments that reveal how we know what we know in the world of Cell Biology. This classic

Mariëlle Hoefnagels’ passion as a classroom instructor is evident in Biology: Concepts and Investigations 3rd edition (PDF), an introductory biology textbook written to explain the general concepts of biology at a level of detail that allows college students to understand concepts rather than memorize details. New media integration icons, upgraded

Instructors consistently ask for a Human Biology textbook that helps students understand the main themes of biology through the lens of the human body. Mader’s Human Biology, 14th Edition (PDF) accomplishes the goal of improving scientific literacy, while establishing a foundation of knowledge in human physiology and biology. The textbook

This ebook Reinforced Concrete: Design, Performance, and Applications (PDF) reviews the design, performance, and applications of reinforced concrete. Concrete is one of the most used materials in the construction industry all over the world. In structural systems, the combination of steel reinforcement bars and concrete gives rise to reinforced concrete