Category: E-Books

Consumer Psychology, (PDF) approaches consumer psychology from a unique perspective – it covers the entire lifespan, from birth to old age. Youth and childhood are not discussed as special, different, and remote areas from the rest of consumer research but are incorporated into our development as humans. Consumption is observed

Strategic Management of Health Care Organizations, 8th edition (PDF) provides essential guidance for leading health care organizations through strategic management. This structured approach to strategic management examines the processes of strategic thinking, consensus building and documentation of that thinking into a strategic plan, and creating and maintaining strategic momentum –

Gain a clear understanding of how financial institutions serve financial markets, why do financial markets exist, and what services those institutions offer with the proven conceptual framework and clear presentation in Madura’s best-selling Financial Markets And Institutions, 11th edition (in PDF). The textbook weaves practical applications and timely examples throughout

The best engineering PDF ebook, Fundamentals of Engineering Thermodynamics, 8th Edition by Moran, Shapiro, Boettner and Bailey continues its tradition of setting the standard for teaching college students how to be effective problem solvers. Now in its 8th edition, this market-leading etextbook emphasizes the authors’ collective teaching expertise as well

Structured to meet the needs of today’s students by providing a uniquely positive perspective on aging, Adult Development and Aging, The Canadian Experience, (PDF) challenges readers to examine their own ageism and to consider the benefits as well as the losses people experience across adulthood. This first truly Canadian edition