Category: E-Books

Marketing Metrics, 4th Edition, (ePub/PDF) will help you correctly quantify the performance of all your marketing investments, improve marketing ROI, and grow profits. Four prominent experts help you apply today’s best practices for evaluating everything from brand equity to social media, email performance, and rich media interaction. This updated edition

McMinn and Abrahams’ Clinical Atlas of Human Anatomy, 7th Edition (PDF) delivers the straightforward visual guidance you need to confidently perform all of the dissections required during your medical training…while acquiring the practical anatomical knowledge needed in your future clinical practice! Respected authority Professor Peter H. Abrahams and a team

An Introduction to Text Mining (ePub/PDF) is the perfect introduction for students seeking to collect and evaluate textual data from online sources. It includes the most critical issues that they must take into contemplation at all stages of their research projects. Students in social science courses communicate, socialize, learn, shop,

Quality Improvement: A Guide for Integration in Nursing, 2nd Edition, (PDF) is an important resource for both nursing students and professionals. Quality improvement is a vital part of healthcare and one that nurses are charged with applying daily as they care for patients. Quality Improvement 2nd Edition is an essential

Project management fundamentals with broad applications. In its Project Management: Achieving Competitive Advantage 5th Edition, (PDF) takes a decisive, contemporary, and business-oriented approach to learning and teaching project management. To promote a comprehensive, multi-industry understanding of the textbook, the expert author addresses project management theory within the context of a