Category: E-Books

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

Weaving Words and Binding Bodies, (PDF) features the first comprehensive study of weaving and binding imagery through intertextual study and close readings of Beowulf, riddles, the poetry of Cynewulf, and other important texts. Megan Cavell highlights the outstanding use of weaving and binding in previously unrecognized formulas, collocations, and type-scenes, shedding

With unmatched learning support and easy-to-follow approach, Jarvis’s Physical Examination and Health Assessment, 8th Edition (ePub/PDF) is the most authoritative, complete, and easily implemented solution for health assessment in nursing. This tightly integrated learning package continues to center on Carolyn Jarvis’s trademark logical, clear, and holistic approach to physical examination

In Financial Markets and Institutions 8th edition (PDF), bestselling authors Frederic S. Mishkin and Stanley G. Eakins provide a practical introduction to prepare college students for today’s changing landscape of financial markets and institutions. A unifying framework uses core principles to organize students’ thinking then examines the models as real-world

American Democracy in Context (PDF/AZW3) offers a combined historical and comparative approach to inspire students to better understand, care, and become active citizens. Bestselling authors Shivley, Maltese, and Pika explain the distinctive features of how Americans practice democracy—how they vote, interpret election results into a representation of interests, make policy