Category: E-Books

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

The Routledge Companion to Strategic Marketing, (PDF) provides the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer provides 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of prominent experts from universities around

From formal reports and manuals to everyday e-mails, The Handbook of Technical Writing 11th edition (PDF) uses smart, accessible language to spotlight and clarify technical writing today. Hundreds of topic entries, at-a-glance checklists, 90+ sample documents, and dynamic videos break down the models, best-practices, and real-world skills that successful writers

Human Relations: Strategies for Success 6th edition (PDF), by Lowell Lamberton and Leslie Minor will help you prepare for this changing world. This textbook covers time-tested, research-based management and social science principles, as well as newer theories and philosophies of human relations drawn from personality theory, group theory, management theory,

The Companion to Development Studies, 3rd Edition, (PDF) contains more than a hundred chapters written by leading international specialists within the field to provide a brief and authoritative overview of the main theoretical and practical issues dominating contemporary development studies. Including a wide range of disciplines, the ebook is divided