Category: E-Books

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, In Essentials of Marketing Management 2nd edition (PDF), the expert authors Lancaster and Massingham’s

Technology Entrepreneurship: Taking Innovation to the Marketplace, 3rd Edition, (PDF) offers a practical toolkit for potential entrepreneurs with technology backgrounds that will assist them to navigate complex issues such as raising capital, product development, IP protection, and more. The ebook’s structure follows the entrepreneurial process in a step-by-step way, outlining

In University Physics for the Physical and Life Sciences Volume 1 (PDF), authors Philip R. Kesten and David L. Tauck take a fresh and innovative approach to the university physics (calculus-based) course. They combine their experience teaching biology (Tauck) and physics (Kesten) to create a textbook that engages college students

Schneider’s Introduction to Public Health, 5th Edition, (PDF) is a comprehensive, available overview of the growing field of public health for students new to its actors and concepts. Written in pleasing, non-technical language, this best-selling ebook explains in clear terms the multi-disciplinary strategies and methods used for measuring, assessing, and

A brief introduction to the chemistry and design principles behind significant metal-organic frameworks and related porous materials Reticular chemistry has been used to synthesize new classes of porous materials that are successfully used for myriad applications in areas like gas separation, energy, catalysis, and electronics. Introduction to Reticular Chemistry (PDF)