Category: E-Books

Integrated Advertising, Promotion, and Marketing Communications 8th global edition speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This textbook covers

In this updated and expanded The Cambridge Handbook of Expertise and Expert Performance, 2nd edition (PDF), some of the world’s foremost experts on expertise share their scientific knowledge of expertise and expert performance and show how non-experts may differ from experts in terms of training, development, knowledge, reasoning, and social

For many decades, Dr. Meir Kryger’s must-have guide to sleep medicine, Principles and Practice of Sleep Medicine, 6th edition (PDF) has been the gold standard in this fast-changing field. This full-color, essential reference includes more than 20 unique sections and over 170 chapters covering every aspect of sleep disorders, giving

The publication of this ebook, Hendee’s Radiation Therapy Physics, 4th Edition, (PDF), more than 10 years on from the publication of the 3rd edition, provides a comprehensive and valuable update to the educational offerings in this field. Led by a new team of highly esteemed authors, building on Dr Hendee’s

Through the Lens of Anthropology: An Introduction to Human Evolution and Culture (PDF) is a concise but comprehensive introductory ebook that uses the twin themes of sustainability and food to illustrate the connected nature of anthropology’s 4 major subfields: archaeology, cultural, biological, and linguistic anthropology. By viewing the world through