Category: E-Books

Understanding the Religions of the World: An Introduction offers a new approach to the study of religions which moves away from the purely descriptive and instead helps college students understand how religions actually ‘work’. Covering all the main faith traditions, it combines contemporary beliefs and practices, historical context, and original

Trump, Twitter, and the American Democracy (PDF) takes a social science approach to address two linked questions: (1) what does Donald Trump say on Twitter? and (2) why? After entering the 2016 Presidential Election, Donald Trump’s tweets have been a major part of his communications strategy with the public. While

Big Data: A Business and Legal Guide, (PDF) supplies a simple understanding of the interrelationships between Big Data, the new business insights it discloses, and the laws, regulations, and contracting practices that affect the use of the insights and the data. Offering business executives and lawyers (in-house and in private

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

The publication of this ebook, Hendee’s Radiation Therapy Physics, 4th Edition, (PDF), more than 10 years on from the publication of the 3rd edition, provides a comprehensive and valuable update to the educational offerings in this field. Led by a new team of highly esteemed authors, building on Dr Hendee’s