Category: E-Books

Hoffman and Bateson’s Services Marketing: Concepts, Strategies, and Cases, 4th edition (PDF) examines the use of services marketing as a competitive tool from a uniquely broad perspective. The textbook explores services marketing not only as an essential focus for service firms but also as a source of competitive advantage for

The BEST EDITION yet of the #1 textbook for surgical practice and education For half-a-century, no other textbook has provided such a solid grounding in basic science, operative techniques, anatomy, and more recently, professional development and leadership training, as Schwartz’s Principles of Surgery, 11th edition (2 volume set in PDF).

Applied Behavior Analysis: Fifty Case Studies in Home, School, and Community Settings is a vital textbook for graduate students, practitioners, and researchers in child and school psychology, behavior analysis, counseling, learning and instruction, and education. This singular volume model critical thinking and professional development in keeping with best practices and

Physics and Technology of Sustainable Energy, Illustrated Edition, (PDF) explores the science and technologies required for renewable energy. It explores the properties of the earth’s atmosphere for transmitting light in from the sun and mediating the discharge of infrared energy from the ground, a part that has an effect on

Teachers, Schools, and Society: A Brief Introduction to Education, 4th Edition, (PDF) promotes instructional creativity while offering practical teaching ideas for both experienced and new instructors. Now available online with Connect, McGraw-Hill Educations integrated assessment and assignment platform, this edition includes classroom observation videos, interactive assignments, case studies, and impressive