Marketing: The Core 8th edition (PDF) is a more brief 18-chapter version of Kerin/Hartley’s Marketing 13th edition (also available with us. See related products), the most robust and rigorous program on the market. Marketing: The Core 8e also continues to demonstrate the authors’ commitment to leadership, engagement, and innovation: Engagement
Built on the keystones of rhetoric, Everyone’s an Author, 2nd edition, (PDF) provides a strong base for authoring in the digital age: in college essays, but also on Twitter; in print, but also online; with words, but also with video, sound and images. It shows students that the rhetorical skills
Survey of Accounting, 4th edition, (PDF) is designed to include both financial and managerial accounting in a single 16-week course, providing the material in a style easy for non-accounting majors to understand. It includes the same pedagogical innovations that have made Edmonds’ financial and managerial titles like fast-growing successes in
Master the important pathophysiology concepts you need to know with the most engaging and reader-friendly textbook available. Filled with vibrant illustrations and complemented by online resources that bring pathophysiology concepts to life, Understanding Pathophysiology, 6th Edition continues its tradition of delivering the most accurate information on manifestations, treatments, and mechanisms
A visually engaging and practical introduction to argument supported by provocative readings on contemporary issues – Nothing you learn in college will prove to be more important than the ability to create an effective argument. That’s the philosophy embodied in Good Reasons: Researching and Writing Effective Arguments, 7th Edition (PDF), an