Category: E-Books

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

This updated Serway and Vuille’s College Physics 11th edition (PDF) eTextBook (of the series MindTap Course List) helps college students improve their problem-solving skills, master physical concepts, and enrich their understanding of the universe around them. Serway & Vuille provides a consistent problem-solving strategy and an unparalleled array of worked

Today most people agree that no business is purely domestic and that even the smallest local firms are affected by global competition and world events. International Business And Its Legal Environment 9th edition (PDF) is designed to deliver comprehensive, yet accessible, coverage of the legal implications and ramifications of doing

Packed with updated research and findings, Schultz and Schultz’s Theories of Personality 11th Edition (PDF) gives college students a cogent and clear introduction to this dynamic field. Organized by theory, this bestselling textbook discusses major theorists who represent psychoanalytic, neopsychoanalytic, trait, lifespan, humanistic, behavioral, cognitive, and social-learning approaches, while showing the

Contemporary Practice in Clinical Chemistry, 4th Edition, (PDF) offers a concise and clear overview of important topics in the field. This new edition is helpful for students, residents and fellows in clinical chemistry and pathology, offering an introduction and overview of the field to help readers as they review and