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Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to
Get an in-depth look at pediatric primary care through the eyes of a Nurse Practitioner! Pediatric Primary Care, 6th Edition guides readers through the process of managing, assessing, and preventing health problems in children, infants, and adolescents. Key topics include developmental theory, issues of daily living, the health status of
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Featuring contributions by distinguished scholars from 10 different countries, The Wiley Handbook of the History and Philosophy of Criminology (PDF) provides scholars, students, and criminologists with a truly global perspective on the theory and practice of criminology throughout the centuries and around the world. In addition to chapters devoted to