Category: E-Books

The best-selling textbook Marketing Research 8th Global Edition (PDF) continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the textbook teaches the basic fundamental statistical models needed to analyze market data. This new

Jones/George’s, Essentials of Contemporary Management 7th edition (PDF) is the concise edition of Contemporary Management 7th edition. George and Jones are dedicated to the challenge of “Making It Real“ for college students. In this 7th edition of Essentials of Contemporary Management, the focus continues to be on providing the most

Prepare your nursing students for safe and effective maternity and pediatric nursing practice. This updated 3rd Edition of Ricci, Kyle, and Carman’s unique combination ebook “Maternity and Pediatric Nursing 3rd Edition” helps nursing students develop an understanding of the health needs of children and women, and empowers them to guide

Tepperman/Meredith’s Consumer Society, (PDF) offers the clearest, most comprehensive examination of consumerism and consumer behavior presently available. Taking an intersectional and interdisciplinary approach and drawing on insights from a broad range of fields, including sociology, market research, psychology, economics, history, and philosophy, the authors consider the roots, current state, and

This popular textbook covers the formula, ratio and proportion, and dimensional analysis methods offering a step-by-step approach to the calculation and administration of drug dosages. With over 2,000 practice problems, Gray Morris focuses on enhancing the learning experience of nursing students at all curricular levels by making content clinically applicable.