Category: E-Books

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

Mariella Hoefnagels‘ passion as a classroom instructor is evident in Biology: Concepts and Investigations 4th edition (PDF), an introductory biology etextbook written to explain the general concepts of biology at a level of detail that allows science students to understand concepts, rather than memorize details. New digital resources, tutorial animations

Hole’s Human Anatomy and Physiology 14th edition (PDF) was created for the introductory level student and assumes no prior science knowledge by placing emphasis on the fundamentals. This latest new 14th edition updates a great Anatomy and Physiology (A&P) classic while offering greater efficiencies to the user. The format for

Game Programming in C++ : Creating 3D Games is a practical, hands-on approach to programming 3D video games in C++. C++ remains the key language at many leading game development studios. Since it’s used throughout their enormous code bases, studios use it to maintain and improve their games, and look

Foundations in management beyond the HR department – Gary Dessler’s Fundamentals of Human Resources Management 5th edition (PDF) supports human resources training for all students of management — not just HR managers. The textbook presents a wide range of HR topics within a single semester of material, and a wealth