Category: E-Books

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

Mass Media Law, 20th edition, (PDF) eBook comprehensively examines the principles of media law First Amendment freedoms of speech and press and assembly. This timely revised 20th edition is extremely pertinent in this era of both “fake news” and open hostility by some politicians (like President Trump) toward the press

House Of Spies (eBook) by Daniel Silva is the #1 WSJ Bestseller, and #1 USA Bestseller. From the #1 NYT’s bestselling author of ‘The Black Widow’ comes the thrilling new blockbuster that includes Gabriel Allon, the legendary spy, art restorer, and assassin. 4 months after the deadliest assault on the American homeland since Sept.

Become one of the 10,000+ business marketers and owners who have used this bestselling no-nonsense SEO book to increase their rankings and sell more. Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the outcomes, are a complete SEO freshman looking for a large slice of the

An integrated, case-based approach to machine design Machine Design: An Integrated Approach, 6th Edition, (PDF) offers machine design in a comprehensive and up-to-date manner with an emphasis on design. Author Robert Norton draws on his experience of over 50 years in mechanical engineering design, both in industry and as a