Category: E-Books

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

The Enduring Democracy, 5th Edition, (PDF) looks at how problems and controversies characterizing American government today have been successfully tackled in America’s past, and it examines how changing demographics of America have affected the political landscape. Updates include coverage of the 2016 election results and the challenges facing the new

Miller’s Cultural Anthropology, 8th edition (PDF) presents a balanced introduction to the world’s cultures, focusing on how they interact and change. Author Barbara Miller provides many points where students can interact with the material and encourages readers to think critically about other cultures as well as their own. Featuring the

Every second, a new person is subjected to tuberculosis (TB). Every untreated TB-infected person will infect 10-15 people every year. After the success of its predecessor, this new edition of Raviglione’s Tuberculosis: The Essentials, 4th Edition, (PDF) examines the new discoveries and observations of the main aspects of the disease.

The essential corporate finance textbook, updated with latest new data Corporate Finance: Theory and Practice 5th edition (PDF) has long been a favourite among both college students and professionals in the field for its unique blend of theory and practice with a truly global perspective. The fact that the authors