Category: E-Books

Principles of Marketing, 7th edition (PDF) keeps pace with a rapidly changing field, focusing on the ways brands capture and create value. Practical content and linkage are at the heart of this seventh edition. Real international and local examples bring ideas to life and new feature ‘linking the concepts’ helps

This PDF ebook, Microcontroller Engineering with MSP432: Fundamentals and Applications, aims to develop professional and practical microcontroller applications in the ARM-MDK environment with Texas Instruments MSP432P401R LaunchPad kits. It introduces ARM Cortex-M4 MCU by highlighting the most important elements, including: pipelines, registers, memory, and I/O ports. With the updated MSP432P401R Evaluation

In a fast-changing, increasingly social and digital marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing 17th global edition (PDF) helps university students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make brands and products an integral

The new edition of the ultimate guide for venture capital practitioners—includes the entire process of venture firm formation & management, portfolio construction, value creation, fund-raising, and exit strategies After its initial publication, The Business of Venture Capital, 3rd Edition, (PDF) has been addressed as the definitive, most comprehensive ebook on

Exploring Microeconomics: formal theory and practical problems. Perloff’s Microeconomics: Theory and Applications with Calculus, 5th Edition, (PDF) remains the premiere microeconomics textbook to marry formal theory with thoroughly analyzed and robust real-world problems. Intended as an intermediate microeconomics textbook, expert economist and author Jeff Perloff introduces economic theory through a