Category: E-Books

In an age of big data and data analytics, how can managers make decisions based on almost indefinite information, not to mention hiring and retaining individuals with the needed data analytics skills? Essentials of Business Research Methods, 4th Edition, (PDF) explains research methods and analytical techniques for people who aren’t

Health Communication: Strategies and Skills for a New Era (PDF) provides a practical process model for developing a health communication intervention. The ebook also explores exposure to media and how it shapes our conceptions of illness and health. Using a life stages and environments approach, the ebook touches on the

Individual Differences and Personality, 3rd Edition, (PDF) offers a comprehensive overview of research on personality. The ebook begins with the main approaches to the study of personality, basic principles of personality measurement, the idea of personality traits, and the major dimensions of personality variation. Additional chapters review personality change and

The breadth and depth of expertise essential for equine veterinary nursing today is provided in this definitive textbook. Thoroughly revised and updated, Equine Veterinary Nursing (2nd Edition) PDF is now fully illustrated in colour. This book covers the content of the ever-expanding equine nursing syllabus, while still succinctly covering all the

Sensation and Perception, 10th edition (PDF) tells the amazing story of perception — how experiences are made by your senses and how you use these experiences to communicate with the environment. You might be amazed to know that though perception is easy — we see, feel, hear, touch, and experience