Category: E-Books

Microeconomics and its role in decision making and public policy Rubinfeld & Pindyk’s Microeconomics 9th global edition (PDF) exposes readers to topics that play a central role in microeconomics. From competitive strategy and game theory to the roles of information and uncertainty, and the analysis of pricing by firms with

Marketing Management, 2nd Edition, (PDF) has been redesigned and revised, yet remains true to the approach that has fuelled the success of the earlier version: clearly presented theories, simple language, and real-world examples taken from the market that reveal the business world. This practical introduction to marketing presents future marketing

Biotechnology, 2nd Edition, (PDF) approaches modern biotechnology from a molecular basis, which has grown out of increasing biochemical understanding of physiology and genetics. Using less-technical, straightforward language, no jargon, Clark and Pazdernik introduce every chapter with basic concepts that develop into more specific and detailed applications. This up-to-date 2nd edition

Salkind’s Statistics for People Who (Think They) Hate Statistics, 7th Edition, (PDF/AZW3) with new co-author Bruce B. Frey teaches a repeatedly intimidating subject with a personable, humorous, and informative approach that decreases statistics anxiety. With training in SPSS®, the authors guide students through fundamental and advanced statistical procedures, from correlation

Market-leading Organization Development And Change, 10th Edition, (PDF) by expert authors Worley/Cummings integrates rigor and relevance in a clear and comprehensive presentation. The authors work from a strong theoretical foundation to explain, in practical terms, how behavioral science knowledge can be used to construct organizational strategies, structures, and processes. P.S.