Category: E-Books

One of the world’s most extensively read gynecology textbooks for nearly 50 years, Speroff ’s Clinical Gynecologic Endocrinology and Infertility, 9th Edition, (PDF) provides a complete explanation of the female endocrine system and provides practical guidance for evaluation and treatment of common disorders. In this fully revised 9th edition, the editorial

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

Make research relevant through a storytelling approach Aronson’s Social Psychology 10th edition (PDF) introduces the key concepts of the field through an acclaimed storytelling approach that makes research relevant to sociology and psychology students. Drawing upon their extensive experience as teachers and researchers, the best-selling author team of Elliot Aronson,

Statistical Regression Modeling with R (PDF) offers a concise point of reference for the most commonly used regression methods. It starts with linear and nonlinear regression for logistic regression for binomially distributed data, normally distributed data, and Poisson regression and negative binomial regression for count data. It then moves to

The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of–the-art overview of qualitative research methods in the business and management field. The Handbook celebrates the diversity of the field by drawing from a wide range of traditions and by bringing together a number of leading international researchers