Category: E-Books

Statistics is essential for all business majors, and this textbook, Business Statistics: A First Course, 7th edition, (PDF) helps college students see the role statistics will play in their own careers by providing examples drawn from all functional areas of business. Guided by principles set by major statistical and business

In No B.S. Direct Marketing 3rd edition (ePub), author Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a shortlist of little-known, radically different, profit-proven direct mail strategies for ANY business.

This highly engaging, bestselling PDF textbook, “Human Resource Management: A Contemporary Approach (8th Edition)” offers a comprehensive examination of contemporary human resource management debates and issues. Aimed at graduate, undergraduate, postgraduate, and MBA students, this title provides an authoritative source for students of CIPD Advanced qualifications. Beardwell & Thompson’s textbook

This user-friendly ebook by Patricia Leavy, Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches (PDF) provides a step-by-step guide to using the five major approaches to research design: qualitative, quantitative, arts-based, mixed methods, and community-based participatory research. Chapters on every approach follow a unique format–they present

Here is the must-know information LVN/LPN students need to care for patients with mental health disorders where they will encounter them – in general patient care settings. Neeb’s Mental Health Nursing 5th edition (PDF) is an easy-to-read, conversational writing style, which shows you how to recognize and respond to the