In Gravetter’s RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, 6th Edition, (PDF) he and Lori-Ann B. Forzano help college students see how exciting and interesting nonexperimental and experimental research can be. The textbook leads students through the research process from start to finish, including strategies and tips for generating research hypotheses
Make research relevant by a storytelling strategy. Social Psychology 9th edition (PDF) introduces the key concepts of the field by way of an acclaimed storytelling method that makes research relevant to college students. Drawing upon their extensive expertise as researchers and teachers, Elliot Aronson, Tim Wilson, Robin Akert, and new
Introduce the latest developments in online business with the cutting-edge coverage, actual business cases, real examples, and hands-on applications found in the market-leading Electronic Commerce 12th edition (in PDF) by the acclaimed author Gary Schneider. This latest edition provides comprehensive coverage of up-to-the-minute technologies, emerging strategies, and the latest market
European public law is under construction, but how has this happened and what is its character? Stirn offers that this European public law is being created by the convergence of three circles: the law of the European Union, the regulation of the European Convention on Human Rights, and the different
Statistical Aspects of the Microbiological Examination of Foods, 3rd Edition, (PDF) updates some important statistical procedures following intensive collaborative work by many experts in microbiology and statistics, and corrects typographic and other small errors present in the previous edition. Following a brief introduction to the subject, basic statistical concepts and