Category: E-Books

The key to marketing is satisfying and understanding consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with users, customers, or clients. This ebook, The Routledge Companion to Consumer Behavior (PDF) promises to be a contemporary classic. It brings together an international set of scholars,

Essentials of Psychology: Concepts and Applications, 5th Edition (PDF) retains the hallmark features and pedagogical aids that have made this textbook unique in presenting the foundations of psychology in a reader-friendly and manageable format. Psychology students gain a broad view of psychology and see applications of the knowledge gained from

Laboratory Manual for Exercise Physiology, 2nd Edition with Web Study Guide, offers guided opportunities for students to convert their scientific understanding of exercise physiology into practical applications in a number of settings. Written by experts Charles Dumke and G. Gregory Haff, the ebook builds upon the popularity of the first

Practising Italian Grammar, (PDF) offers a concise set of varied exercises for developing a greater practical awareness of the language. It is designed as a companion volume to A Reference Grammar of Modern Italian by Maiden and Robustelli, but it can also be used on its own by anyone wishing to

As a master teacher, John Santrock associates students with the latest research and real-world application, helping college students see how developmental psychology plays a role in their own lives and upcoming careers. In A Topical Approach to Life-Span Development, 10th edition, (PDF), author Dr. J. Santrock has continued his commitment to