Category: E-Books

Social Marketing in Action, (PDF) presents students with real-world social marketing case studies from different countries and areas around the world, taking learners from classroom theory to practice. The main objective is to clearly portray to marketing students distinct, identifiable steps that are vital for successful social marketing campaigns. Essential

Medical radiography programs will admire having an economical textbook that emphasizes on the practical aspects of digital radiography. Almost all textbooks to date claiming the title digital radiography have dealt mainly with the managerial perspectives of the topic at the expense of any practical information on how digital imaging works

Applied Mixed Model Analysis: A Practical Guide, 2nd Edition, (PDF) is devised for applied researchers who want to use mixed models with their data. It considers the basic principles of mixed model analysis, including two-level and three-level structures, and includes dichotomous outcome variables, continuous outcome variables, and categorical and survival

Biology: The Essentials, 2nd Edition, (PDF) represents what the market has come to recognize as Mariëlle Hoefnagels’ student-friendly and distinct writing-style. Mariëlle presents the latest information through “What’s the Point?”, “Why We Care”, and “Burning Questions” ―pedagogical tools designed to show to readers, and her own students, that biology is

Offering unparalleled coverage of infectious diseases in children and adolescents, Feigin & Cherry’s Textbook of Pediatric Infectious Diseases 8th Edition (PDF), continues to provide the information you need on public health, epidemiology, clinical manifestations, preventive medicine, diagnosis, treatment, and much more. This extensively revised edition by Drs. James Cherry, Gail