Category: E-Books

Welcome to the sixth edition of Essentials Economics for Business. Sloman/Jones Essential Economics for Business, 6th Edition, (PDF) provides college students a brief, accessible and engaging introduction to the key principles of micro and macroeconomics, along with broader business-related topics, including business organization and strategy. Several cases and examples throughout

Now you can understand the principles of microeconomics with the help of the most popular introductory ebook in economics trusted by graduate and undergraduate students of economics worldwide — Mankiw’s Principles of Microeconomics, 9th Edition, (PDF). Using a clear, appealing writing style, this ebook emphasizes only material that assists you

Newbold/Carlson/Thorne’s Statistics for Business and Economics 9th Global Edition (PDF) enables university students to conduct a serious analysis of applied problems rather than running simple “canned” applications. This textbook is also at a mathematically higher level than most business statistics textbooks and provides students with the knowledge they need to

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

The best engineering PDF ebook, Fundamentals of Engineering Thermodynamics, 8th Edition by Moran, Shapiro, Boettner and Bailey continues its tradition of setting the standard for teaching college students how to be effective problem solvers. Now in its 8th edition, this market-leading etextbook emphasizes the authors’ collective teaching expertise as well