Category: E-Books

Significantly revised and updated with new real-world examples, exercises, and applications, this Microeconomics: Theory and Applications with Calculus 4th edition (global edition) remains the premiere microeconomics textbook to marry formal theory with robust, thoroughly analyzed real-world problems. Intended as an intermediate microeconomics etextbook, Perloff introduces economic theory through a combination

Adapted from Henslins best-selling comprehensive textbook, Henslin’s Sociology: A Down-To-Earth Approach Core Concepts 6th edition (PDF) provides in-depth coverage of 10 high-priority topics that are the foundation of many introductory sociology courses. This unique PDF etextbook offers an economical and concise format without sacrificing depth of coverage. Unlike a “brief”

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

As the world grows increasingly interrelated, data communications have become a key aspect of business operations. Mobile and wireless technology allow us to flawlessly transition from work to play and back again, and the Internet of things has brought our vehicles, appliances, and homes into the network; as life increasingly

The new Making Sense of the Social World 6th edition (PDF) continues to be an unusually student-friendly and accessible introduction to the variety of social research methods, guiding undergraduate college students to understand research in their roles as consumers and novice producers of social science. Known for its casual, concise,