Category: E-Books

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

The International System of Units, the SI, provides the basis for all measurements in science, economics, engineering, and society. The SI has been fundamentally revised in 2019. The new SI is a universal and highly stable unit system based on invariable constants of nature. Its implementation lies on quantum metrology

Authored by a prominent educator, Fundamental Mathematics and Physics of Medical Imaging, (PDF) teaches the basic mathematics and physics concepts related with medical imaging systems. Going beyond mere description of imaging modalities, this ebook digs into the mechanisms of image quality  and image formation common to all imaging systems: noise,

Written by the leading authorities on the first-year seminar and grounded in research, Your College Experience: Strategies for Success 12th Edition (PDF) by John Gardner and Betsy Barefoot offers today’s diverse college students the practical help they need to make the transition to college and get the most out of

Written by the foremost specialists in human intelligence. It not only includes traditional topics, like the nature, measurement, and development of intelligence, but also modern research into intelligence and video games, emotional intelligence, collective intelligence, and leadership intelligence. In a field of study that has been fraught with ideological differences,