Category: E-Books

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

The eBook Interventions in Pulmonary Medicine 2nd Edition (2018 edition)offers comprehensive coverage of all areas of interventional pulmonology, a minimally invasive endoscopic method for treating and diagnosing lung disorders. The ebook is divided into 8 sections on the major areas of interventional pulmonology, including lung cancer staging, basic endoscopy, and

The leading textbook on human physiology for more than 40 years – A  Doody’s Core Title for 2017! For more than 40 years, Ganong’s Review of Medical Physiology 25th edition (PDF) has been helping those in the medical field understand mammalian and human physiology. Applauded for its engaging and interesting written

An Introduction to Healthcare Informatics: Building Data-Driven Tools (PDF) bridges the gap between the current healthcare Information technology (IT) landscape and cutting edge technologies in cloud infrastructure, data science, artificial intelligence and application development. IT encompasses several rapidly evolving areas, however, healthcare as a field suffers from a relatively archaic

Nonverbal Communication In Human Interaction, 8th edition, (PDF) is the most comprehensive and readable compendium of research and theory on nonverbal communication accessible today. Penned by a communication scholar and two social psychologists, the ebook gives an interdisciplinary approach to the study of nonverbal communication that shows how it impacts