Category: E-Books

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

A Comprehensive and Concise Introduction to Business Fully comprehensive, Business in Action, 8th Global Edition, (PDF)  remains considerably shorter than other introductory business textbooks without overlooking any important principles and concepts. Featuring an object-driven, highly organized structure, this 8th Edition (Global) builds on the textbook’s tradition of incorporating contemporary, relevant examples

The revised Evidence-Based Gastroenterology and Hepatology 4th edition (PDF) continues to provide the most current, evidence-based information for determining the appropriate surgical and medical options for diagnosing, screening for, and treating gastrointestinal conditions. With contributions from an international team of leading experts in the field, the latest 4th edition includes

International GAAP 2020, (PDF) is a complete guide to interpreting and implementing International Financial Reporting Standards (IFRS), setting IFRS in an applicable business context, and presenting insights into how complicated practical issues should be resolved in the real world of global financial reporting. This ebook is an essential tool for

In the last half-century, the rule of law has growingly been appealed to as a common global value. The Handbook on the Rule of Law (PDF) analyses the attraction of this idea, its context, and background through a range of questions about the history, character, and global reach of the